SPIRIT TA’AWUN DALAM STRATEGI PEMASARAN PEDAGANG PASAR BESAR KOTA PALANGKA RAYA

In the practice of Ta'awun, traders Pasar Besar at Palangka Raya City performed it by helping each other in providing and selling goods needed buyers, as well to fellow traders. However, there were still some who did not help with because they thought was business competition. This study attempted determine form constraints implementation Ta'awun spirit traders’ marketing strategy. The Spirit apply P4 concept, namely: Product, Price, Place, Promotion. obstacles divided into two, (a) from perspective, problem that sometimes give their wares for resale. addition, terms price accordance agreement. When want sell goods. They sold a higher than market price. (b) From buyers’ side, when desired product has been provided, item already existed, buyers suddenly cancelled without unclear reasons impatient, so just left is being looked for.